El 24 de septiembre, Superdry comienza a funcionar con un nuevo sistema de reclutamiento.
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September 20th, 2019
This autumn get active your way with the cast of our AW19 campaign. Meet Chris Eubank Jr. the double IBO super-middleweight champion boxer and son of former world champion Chris Eubank.
From a family of boxers – his father was a world champion and his brother and cousin also box – Chris Eubank Jr. knows a thing or two about discipline. You’ll find him training daily in a boxing gym in Hove with legendary boxing trainer Nate Vasquez.
On his legacy:
‘My father’s mentoring has been invaluable. He will always be a part of my team. But you have to be your own man. I used that pressure to my advantage, I used it to fuel me, I knew all eyes were on me, I knew everyone was expecting great things, and that made me train harder and fight harder.’
’You need to be focused, you need to be alert, you need to be smart.’
Chris’ Training Style
Chris is a modern man in every sense, with individual style as important for his activewear as outerwear. Taking after his father who redefined fashion for the modern sportsmen, this champion proves mens gym clothes needn’t be boring
On trend to wear on the street, lightweight and moisture-wicking enough for starting off a sparring session.
Loose fitting enough to look good out of the ring but breathable and lightweight enough for some serious punches.
Boxing requires constant sparring and movement, so the breathable quick dry fabric and moisture wicking technology of these training leggings keeps Chris dry and cool during intense workouts.
Combining performance with style, this long sleeve tee proves mens gym clothes can look just as good out of the gym. Plus, the compression technology increases stamina and performance by preventing injury and muscle oscillation.
Giving gym shorts an edge, this classic style moves in the ring with moisture wicking technology and quick dry fabric. The double layer is loose fitting on the outside with a secure inner liner.
Layered under shorts for style on cooler days, these technical gym leggings have ventilation panels behind the knees for breathability in the boxing gym.Read more
September 20th, 2019
Whatever, wherever, however, when it comes to sport it’s your training, your style
Autumn marks a fresh start and the chance to embrace an active lifestyle and get back to training after a summer of travel, exploration and Aperol Spritz (just us?).
To help inspire you to move we’ve worked with a collective of four diverse athletes with their own unique style. From model turned Muay Thai fighter, Mia Kang to 2x IBO Super Middleweight Champion, Chris Eubank Jr to Sweat trainer and Instagram sensation Sjana Elise and martial artist Leo Hoyte-Egan, each athlete has their own unique approach to training and of course style.
We worked with each cast member’s individual styles to create looks that were unique to them and their sport. Each athlete trains in their own way and need gym clothes for women and men that work for their busy lifestyles and training routines. Each piece goes from yoga class to evening run, in technical fabric made to perform.
We believe when you train, it’s about feeling good and enjoying your sport. With what you wear and how you move it’s about finding what works for you. Our women’s and men’s gym clothes are here to fit into your lifestyle. Wear alone, wear together, mix it up and create your own individual look.
Whoever, wherever, whenever, however — train your own way. Whoever you are, wear it your way and don’t forget to show us your style with #SDMyWay.Read more
September 10th, 2019
Finding the perfect pair of men’s jeans is a challenge. They’ve been a cornerstone of men’s wardrobes for over a century yet buying a perfect pair hasn’t gotten any easier. There’s so much to consider – the fit and your build, the level of distress, which pairs can be worn to which occasions, and if they’ll need tailoring. Whether you’re sticking with your standby skinny jeans or trying something new with a straight leg jean, we’ve put together a denim encyclopaedia of the 3 styles you need.
Mens Straight Leg Jeans
Straight jeans have been a mainstay of the denim world since way back—and for good reason. The shape works for a variety of body types and a host of different looks.
The fit: Straight Leg Jeans should have a clean line from knee to ankle. Guys with an athletic, muscular build should go for slim fit or straight as they complement the shape of the body whilst also providing room to move.
How to style them: You can’t go wrong with straight jeans and a white tee. Want to cultivate a throwback vibe? Just go for denim in an inky-blue indigo and throw a cuff on ’em.
Our favourite straight jeans
These straight leg jeans have a slight fade for a lived-in look with the modern silhouette that skims the body. These jeans are for the guy who likes a more classic look. Typically laid-back with room in the waist and thigh, these jeans are perfect for everyday wear.
The details: Straight leg, low rise, relaxed fit, zip and button fly.
If you prefer your straight jeans on the baggier side, then these are the one for you. With added stretch and bit more room in the thighs and bottom to move and feel comfortable, they still maintain the look of a slimmer leg. Perfect for weekends, guys who never skip leg day and anyone looking for extra comfort with no sacrifice on style.
The details: Straight fit, five pockets, zip and button fastening, belt loops.
Mens Slim Fit Jeans
No matter your style, you need a pair of mens slim fit jeans in your wardrobe. The shape is a modern classic, and pretty much immune to the trend cycle meaning that from office hours to happy hours, these versatile jeans are a top-choice to wear over and over.
The fit: We recommend erring on the side of a true fit when buying slim leg jeans, a snug waistband fit being paramount to guarantee long-term comfort when you start to experience some stretch in the fabric. The right pair should skim your body without clinging too tightly, giving your entire look a clean, polished feel.
How to style them: A tapered slim jean should be cropped just above the ankle for maximum trainer showcasing factor.
Our favourite slim jeans
With more stretch than the average men’s jeans, we use Elastomultiester in this super flexible denim for extra room to move. This polyester fibre that has been added to denim to give it comfortable stretch and lasting shape recovery, meaning no bagging at the knees even if you’re wearing them all day long.
The details: Slim jeans, extra stretch, tapered leg, five pockets, belt loop, zip fly.
Basically, these jeans are next level. They’re tapered and tailored but still breathable, nowhere near too-skinny territory and the perfect fit.
The details: Slim jeans, tapered leg, five pockets, belt loop, zip fly.
Mens Skinny Jeans
Men’s skinny jeans are a foundation of any wardrobe – classic, effortless, eternally cool.
The fit: As the name goes, skinny offers a tighter fit thanks to a taper all the way down to the hem. So if you’re a slim guy, it makes sense to opt for slim or skinny jeans with a low rise.
How to style them: A calf-hugging pair of jeans still has its place, especially if you want to lean into the band guy vibes and pair them with a band tee and a pair of loafers or trainers.
Our favourite skinny jeans for men
If you’re after a close-fitting jean, then you can never go wrong with a pair of black skinny jeans. Our classic Travis Skinny Jeans are comfortable from the moment you put them on, have the perfect amount of pocket space, are skinny but not skin-tight
The details: Skinny fit, mid-low rise, tapered leg, five pockets, zip fly and belt loops.
Finding the right pair of jeans is a rite of passage your wardrobe will never regret. Our tip – head to your nearest Superdry Store, try on a lot of different styles and see what you feel the most comfortable in. Shop all of our mens denim styles here.Read more
September 6th, 2019
This autumn, we’ve worked with an amazing collective of seventeen individuals brought together to express their own unique style. Jordan Nash aka @freejordannash is a 21 year old artist and musician.
Where you’ll find him: Jordan loves to travel, with his Instagram featuring idyllic shots from Bali, Budapest, and Rome, alongside his hometown of London.
Track Pant Jogger
Jordan describes his style as timeless, simple and nonconformist – wearing looks that wouldn’t look out of place at a seventies music festival one day then nodding to 90s street style the next with a baggy tee and mens joggers.
Not conforming to the baggy mens sweats trend, Jordan opts for a slightly skinnier mens jogger, think more ASAP Rocky than Kanye. This casual and sporty below-the-waist option comes with just the right amount of badass, rebel attitude.
This timeless over the body bag crosses all generations for an easy to wear essential when Jordan is on-the-go from Bali to Budapest (just two of the places he’s been to this year).
Downhill Racer Long Sleeve Tee
You can never beat a classic mens white t-shirt, particularly when slightly oversized and with a sporty logo.
September 6th, 2019
Women’s Fashion – How to dress for London Fashion Week
With looks that feature everything from women’s coats to denim, here’s how to dress if you want to convince your followers that you went to Fashion Week – even if you didn’t.
Fashion Trends for London Fashion Week
- Be smart, stay casual – It’s all about the casual vibes for London Fashion Week.
- Let’s talk layers – Layer up your outfits with denim and casual shirts.
- Statement jackets for women – Choose a bright colour or a bold print over a simple look.
- Mix up your monochrome – Layer up – but keep it black.
- If in doubt, wear leather – The look that never goes out of style.
Be smart, stay casual
Fashion week has evolved. Where once heels and little black dresses were uniform, a more casual vibe has taken over and now anything from boyfriend jeans to trainers are winning over more formal looks.
Get started with the right pair of jeans, choosing a relaxed-fit that works for your shape. Our Superdry Phoebe Wide Leg jeans are cut with a vintage-inspired feel or stick to classic Ruby Slim jeans for a more tapered fit. Style with comfortable, classic white trainers or retro styles for a bit of added colour and most-importantly, layer up with a casual jacket or coat that gives your look a definite autumnal finish.
This trend is all about looking laid-back but put-together. Casual and comfortable is the new LFW vibe, how will you wear it?
Let’s talk layers
With a more casual women’s fashion style taking over the biggest week of the fashion calendar, layers are a serious look for autumn this year and one of the biggest fashion trends of 2019. Stacked with the influx of dungarees and boilersuits for the season, the layered look is all about creating your own unique combination – styled to truly reflect you.
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Give your denim a seasonal update by adding some dungarees to your wardrobe in a relaxed and slouchy fit. Turn them up at the hem and style them with either chunky white trainers or heeled leather ankle boots for a slightly dressier take on the look.
Statement jackets for women
This season, choose jackets for women with some serious punch. Opt for a statement print for the ultimate added detail or choose a classic print, such as camo, which gives you a transitional piece that you’ll wear season after season. If you’re keen on block colours, choose a puffer jacket or bomber jacket in a vivid palette.
Mix up your monochrome
Layering up with lots of mix and match not quite your cup of tea? Stick to a monochrome colour palette and try out the layering trend with zero fuss.
Stacking up on black has never looked better and it’s the easiest way to look London Fashion Week ready. Keep the colour palette simple but mix it up with texture and pattern. Opt for black skinny jeans as a base and stack your tops with a touch of added creativity. A classic black leather jacket toughens up any look.
Choose an oversized shirt and layer with another oversized tee on top creating your unique combo. The loose-fit keeps the look on-trend and contemporary while allowing the head to toe black palette to give your style a truly London-inspired edge. Perfect for the city’s biggest week of the year when it comes to women’s fashion.
If in doubt, wear leather
Can you ever really go wrong if you stick to leather? It’s chic, works in all seasons and styles with pretty much everything else. Whether trousers or jackets or both, if you’re not quite sure what to wear this Fashion Week, opt for leathe
Classic leather biker jackets add an instant edge to any look, so it’s the perfect choice this LFW. Leather skirts and shorts keep a look feminine while leather trousers create a relaxed yet sexy look. Style them with anything from classic trainers to ankle boots and layer with a graphic tee for a laid-back, cool style that even Hailey Bieber would admire.
Whether you’re lucky enough to watch from the front row at London Fashion Week or not, we can all get inspired from the endless snapshots of street style when it comes to creating day to day looks this autumn. From the range of Superdry women’s coats that complete a layered look to perfection to the slick leather pieces that your wardrobe can’t do without, we’ve got you covered this Fashion Week.